Pederson and Wright (1971) distinguished authorities in salesmanship wrote the following creed:

The Professional Salesman’s Creed

1. I will place customer and company interest above self – interest.
2. I will be constantly alert to the concept that successful selling must bring mutual and continuous benefits to both the buyer and seller.
3. I will maintain an optimistic and positive attitude toward my business at all times.
4. I will maintain loyalty to my company, my associates and my customers.
5. I will do everything possible to support the free – enterprise system based upon open competition and freedom of choice in the market place.
6. I will continue to develop new knowledge’s, skills, and attitudes to keep pace with the changing technological and social environment.
7. I will make every effort possible to utilize efficiently my total capacities in rendering quality service to my customers and company.
8. I will never violate the trust and confidence of my customers or associates.
9. I will maintain honesty and integrity in all of my dealings with my customers, competitors, colleagues, and company.
10. In all of my personal activities I will attempt to do what is right and just for all parties concerned.

So here are the list that you should put in your mind, this statement is very helpful for us sales persons. We need a guide to know what is right and wrong. For me I do this personally I put this in my mind and heart, I don’t think about myself I think about the people who will I serve and will be served in the future. Hope it can help you a lot! Have nice day!